Started With A Simple Question
Why do smart people suddenly freeze up when discussing budgets? We noticed it everywhere—brilliant teams stumbling through financial conversations, avoiding budget discussions, or making decisions based on incomplete information.
The problem wasn't the numbers themselves. It was how we talk about them. Financial jargon creates walls where there should be bridges. Complex spreadsheets intimidate when they should illuminate.
So we set out to change that conversation. Not by dumbing down the finances, but by making the communication clearer, more human, and actually useful for everyone involved.